Hi, I'm Micah.
I’m passionate about making complex information easy to understand. I’ve done this as a journalist, marketer and content designer.
I’m also a huge systems nerd. I spend a lot of time researching and thinking about how to improve workflows and processes (including personal ones… ask me about my wardrobe tracker).
Outside of work, I enjoy running (currently training for a half marathon), traveling with my husband and hanging out with our two cats, Peanut and Nacho.
My content design philosophy
I believe that…
Good content serves a user need (and it doesn’t have to be digital)
Writing = designing
Data and evidence are crucial to crafting useful, usable content
Making good products is an all-hands team sport
Building meaningful relationships is half the job
My work in a nutshell
Things I do:
Data-driven content design and strategy
Content auditing and testing
Creating style guides and design systems
Scaled Agile and Lean UX
I have worked in or written about these fields:
Environment and sustainability