Hi, I'm Micah.
I’m passionate about making complex information easy to understand. I’ve done this as a journalist, marketer and content designer.
I’m also a huge systems nerd. I spend a lot of time researching and thinking about how to improve workflows and processes (including personal ones… ask me about my wardrobe tracker).
Outside of work, I enjoy running (currently training for a half marathon), traveling with my husband and hanging out with our two cats, Peanut and Nacho.
My content design philosophy
I believe that…
Good content serves a user need (and it doesn’t have to be digital)
Writing = designing
Data and evidence are crucial to crafting useful, usable content
Making good products is an all-hands team sport
Building meaningful relationships is half the job
My work in a nutshell
Things I do:
Data-driven content design and strategy
Content management
Content auditing and testing
Information architecture
Creating style guides and design systems
Scaled Agile and Lean UX
Project management
Process improvement
Facilitating workshops
SEO
I have worked in or written about these fields:
Financial services
Higher education
Educational technology
Environment and sustainability
Health
Cybersecurity
Real estate