Planning a multi-channel back- to-school campaign
My team at Manifest was tasked with creating a Back-to-School campaign for EdTech: Focus on K-12 magazine, a publication owned by CDW, a technology solutions provider.
July - August 2020
Web editor (me), managing editor, performance marketing engineers, social engagement manager, project manager, creative director
Drupal CMS, Google Analytics, Divvy
We’ll know this is true when we see an increase in qualified traffic and audience engagement to our back-to-school content.
Illustration by Hylton Warburton
What I did
One of the Twitter polls I created in collaboration with design and our social engagement manager
Carousel landing page with copy I wrote